An die Schulter des Mannes mit beigem Kragenoberteil lehnende Frau in grauem Hemd

Retail Media with P&C*

Let's connect brands & customers

Retail Media
Cross-Channel, authentic & targeted

Retail Media offers an authentic integration into the P&C* cosmos via a variety of placements through to unique 360° multichannel campaigns - always with a view to brand needs and campaign objectives and in close exchange with all partners.

Retail Media is the unique opportunity to present your brand and products where their relevance is highest and the path to the target group is shortest. With the help of Retail Media measures, your brand can increase its visibility in the "digital shop window" through a variety of activations. It’s the best opportunity to reach consumers at the point of sale, just before they make a buying decision.

As an independent, family-run fashion company, P&C* brings the trends of the fashion world to its customers and stands for a solid sense of style, good taste and quality.

Frau im beigen Mantel hält ihren Schal fest
Benefits for you

Increased awareness
Let us increase the awareness of your brand.

Valuable customer loyalty
Together, we create high-quality brand contacts and interaction.

Style your image
We present you as a storyteller and convey the passion of your brand.

Increased Sales
Push conversions through sponsored products ads.

Mann mit grüner Pufferjacke
Our outreach

>3,8M online users**

>9M online sessions**

>60M online page impressions**

>820K newsletter subscribers***

>4,3M total Insider accounts in DE & AT

 

**average per month related to DE&AT / ***selective & target group specific distribution

Stationary Trade: 49% Frauen, 51% Männer; Online: 65% Frauen, 35% Männer
Target Group
  • Interest in fashion and lifestyle
  • Above-average household income and education
  • Style awareness and high expectations for quality and open to inspiration
  • Digital affinity

 

 

360°: Social Paid, Influencer, Newsletter, Display Ads, Sponsored Products
Advertising channels

Onsite Campaigns

• Display ads (branding & awareness)

• Sponsored products (visibility & performance)

Offsite Campaigns

• Social paid, influencer activation, newsletter

Full Service Campaign Management
Strategic consulting, professional campaign management & reporting transparency

1. Analysis & Strategy

Development of an individual marketing strategy based on your goals and ideas.

2. Planning & Implementation

We will create an individual media plan on a seasonal basis and ensure that it will be realized by us within the best time frame.

3. Reporting

Once the campaign has been carried out, you will receive a transparent report on the campaign results.

Berglandschaft

Best Practices

Laptop, Tablet, Smartphone zeigen Polo Ralph Lauren Holiday Collection
Polo Ralph Lauren
Holiday 2022

Use of different touchpoints to create a holistic communication and reach the customer through different channels.

*+112% Increase in Awareness Total page views more than doubled. Mehr als 40% Newsletter opening rate target group oriented newsletter distribution.

• Onsite Branding: teaser placements

• Onsite Performance: on-going sponsored products campaign

• Offsite Campaign: standalone newsletter

laptop zeigt Polo Ralph Lauren T-Shirts im P&C Webshop
Sponsored Products
Spring/Summer 2023

Occupy the first places within a product category - visible and individually personalized for all users.

800% durchschnittliche ROAS. Mehr als 800.000 durchschnittliche Impressions.

Optimized ranking of your products with sponsored ads

Increased sales for your new collection or campaign thanks to improved ranking

• The average duration of a campaign is 8 weeks

JTablet zeigt auf P und C Social Ad Jakes Studio
Paid Social Ads
Spring/Summer 2023

Become visible on our social media channels by placing an ad on facebook and instagram. We use precise targeting of brand-relevant audiences (including brand buyers & look-alikes) to achieve your advertising goals.

Mehr als 15,6 tausend durchschnittliche Clicks. Mehr als 1 Million durchschnittliche Impressions. 1,4% durchschnittlicher CTR
  • Usage of all facebook and instagram advertising formats (instagram stories etc.) possible
  • The average duration of a campaign is 2 weeks     
Get in touch

Contact us if you would like to learn more about our services or to receive our full media kit. Our dedicated retail media team will be happy to chat with you and provide you with all the details you need.

[email protected]